Case study · inseeq
One launch film.
Five demos.
A new format for an AI-native growth company in Berlin: a fully scripted, documentary-style launch film, written and cut with AI tools to move fast, that booked five product demos once it went out on LinkedIn.
Launch a new kind of growth company. Make it feel real.
inseeq calls itself the AI-native growth company: data, AI and experienced growth operators running a B2B company’s go-to-market, paid for results rather than hours.
A new category is hard to explain in a sentence. The launch film had to make founders and growth leads recognise their own problem first, then show inseeq at work, and it had to travel: on the website, on LinkedIn and in short-form feeds.
It also had to ship fast. So we tried a new format for Studio Frix: a documentary look and feel, but every line scripted, with AI tools carrying the slow parts of writing and editing.
Show the problem before the product.
Fully scripted, shot like a documentary: interview-style scenes with the questions every founder has asked about growth, then the product on screen doing the work. Roles portrayed by actors, with Peter playing himself.
AI on the slow parts. Craft on the rest.
-
1
An AI-assisted script
The script was drafted and iterated with AI tools, then shaped by hand with inseeq. Script, shot list and casting lived in Milanote and were signed off before a camera came out.
-
2
One shoot day
A cast in interview set-ups in a warm, low-lit Berlin office, plus the product itself: terminal close-ups of inseeq reporting on a live go-to-market.
-
3
An AI-accelerated edit
AI tools took the grunt work out of the edit, so three edit days were enough to reach first cuts on Frame.io. Notes then came in consolidated rounds, each landing in one clean pass.
-
4
Cut for every feed
A 90 to 120 second film for the website in 4K, a 60 second square cut for LinkedIn and a 20 to 30 second vertical short.
Five product demos from one LinkedIn launch.
When the launch film went out on LinkedIn, inseeq booked five product demos off the back of it. The film started the first conversation, so the sales calls didn’t have to.
What we delivered
inseeq launch
The films
- 16:9Website launch film, 90 to 120 seconds, 4K
- 1:1LinkedIn cut, about 60 seconds
- 9:16Short-form cut, 20 to 30 seconds
The production
- AIScript drafted and iterated with AI tools
- PREShot list and casting in Milanote
- 1×Shoot day in Berlin
- 3×AI-assisted edit days, reviews on Frame.io
Where it ran
- WEBThe inseeq website
- INThe LinkedIn launch post
- SHORTShort-form feeds