Case study · enpact e.V.
Morocco
meets Germany.
A three-part docuseries following Moroccan founders on Enpact’s Make it Work market-access trip to Berlin: GITEX Europe, mentors, pitches and investors.
Two ecosystems, one story.
Enpact’s Make it Work programme helps medium-sized companies in Morocco build sustainable businesses, create jobs and scale, with a focus on reaching the German and EU market. Its Berlin roadshow brought a delegation of founders to GITEX Europe, to mentors, to a pitch night and to an investor breakfast.
The films had to work for an international audience across different startup ecosystems, stay short, and carry one narrative thread across three episodes, so founders in Morocco and partners in Germany would follow the same story.
Supported by Invest for Jobs (BMZ), implemented with GIZ in cooperation with Morocco’s Ministry of Industry and Trade
Don’t recap the event. Travel with the founders.
Shot as experience POV, a day in the life, so the audience goes through Berlin with the delegation instead of watching it from the back of the hall.
Story agreed first. Then follow the week.
-
1
Story before landing
Storyboards and talking points agreed with the Enpact team before the delegation arrived: the hook lines, and the questions for founders, mentors and investors.
-
2
The GITEX floor
Tuesday afternoon at Messe Berlin. Founders walking the halls, meeting German booths, and quick testimonials with the expo behind them.
-
3
Pitch night
Tuesday evening at Enpact’s office near Potsdamer Platz. Pitches to the room, the networking around them, and a studio corner for sit-down interviews.
-
4
Investor breakfast
Friday morning. Founders and investors around one table, then interviews in the studio set, cut into the three episodes in both formats.
Episode 2: a day in Berlin.
Plays from enpact e.V.’s YouTube channel. Nothing loads from YouTube until you press play.
What we made
Morocco meets Germany
The series
- POVA day in Berlin: the experience recap
- T1Testimonial: creating sustainable jobs in Morocco
- T2Testimonial: market access and working across borders
Formats & channels
- 16:9YouTube, LinkedIn and Facebook
- 9:16Instagram Reels
- +Reshared by donor, local partner and founder channels
Shoot days
- TUEGITEX Europe, Messe Berlin
- TUEPitch night and networking at Enpact
- FRIInvestor breakfast and studio interviews